Life, Business Coaching


C Life & Business Coaching Associates is a Dublin 4 based firm serving innovators who want to push through whatever is stopping them and make a difference to their lives and their futures.

C Life is managed by Bernie Jay Traynor. The company uses a multidisciplinary approach to Life and Executive coaching to provide a one-stop shop for client requirements. Bernie Traynor is by profession a nurse who then specialised in marketing and sales gaining widespread experience in market research, product management, growth opportunity maximisation and business development at major pharmaceutical companies such as Strada-Clonmel, Pfizer, Norgine, Median Health Express, Retail and the Hotel sector.


Bernie Jay Traynor founded C Life & Business Coaching Associates in 2006 the company has been a leader in providing Healthcare industry analysis and market research to major industrial companies and to Start-up Businesses wanting to expand rapidly to maximise sales, using high impact, low cost strategies rather than by committing major resources. Her philosophy is to roll up her sleeves and get stuck in with the challenges, weighing up the pros and cons of particular issues and in tandem with clients making decisions which serve them best and which accurately reflect their particular niche marketplace within the current economic environment.

Working extensively with professionals in the highly stressed environment of large hospitals and Pharmaceutical companies she has successfully provided resources to management teams to manage transitions and the huge changes occurring in our new harsh Health services environment to help provide them with a competitive edge against the basket of other hospitals they are competing with for diminishing resources.


Bernie Jay Traynor believes in using food as medicine through Optimum Nutrition for specific health challenges and judicious use of specialised supplementation and referring patients when necessary. Health promotion and disease prevention are how to use powerful foods to balance sugar and insulin levels. This reduces weight gain and slow carbohydrate releasing foods raise the basal metabolic rate. Herbs and fresh foods with natural healing properties are combined with some supplements. Utilising strategic nutrients to support chronically ill or tired clients or where clients are recovering from debilitating illnesses or have undergone severe drug treatments which have left them in remission or stable but exhausted mentally and physically.